Blog/Professional Portfolio

Blog Post – Personality, Self-concepts, and Lifestyles => Consumer Behavior

A consumer’s perception can have various meanings but in marketing, it is often described as a process by which a consumer identifies, organizes, and interprets information to create meaning. A consumer will selectively perceive what they will ultimately classify as their needs and wants.

Perception is a psychological variable involved in the Purchase Decision Process that is known to influence Consumer Behavior.

Selective perceptions are categorized under two types: Low level – Perceptual vigilance and High level – Perceptual defense.

Perception can be shaped by learning, memory and expectations.

Entrepreneurs opt to social media presence and communicate their messages using visuals in order to appeal to their target audience and improve reach. Marketers use photographs as an efficient communication tool and to generate more sales. Meanwhile, social media managers make platforms such as Instagram, Pinterest, and Facebook predominantly visual in order to elevate audience engagement and involvement.

Never underestimate the power of visuals. You can create a brand, tell a story, establish credibility and engage with your customers through photography. You appeal to the majority of people at once as 65% are visual learners, so use it to your advantage!

Investing in high-quality visuals makes a world of a difference. People who shop on their phones find photos to be the key feature. 63% of consumers say that images are more important than product descriptions, while 53% believe that visuals are more significant than ratings or reviews.

Here’s a great article that gives 10 ways to promote my photography! Most of these suggests I have been working on for some time now. I think this is where ‘patience is a virtual’ holds very true.

VALS segments US adults into eight distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior. The US Framework, a graphic representation of VALS, illustrates the eight types and two critical concepts for understanding consumers: primary motivation and resources. The combination of motivations and resources determines how a person will express himself or herself in the marketplace as a consumer.

VALS assigns individuals a VALS type on the basis of their responses to questions in the VALS Survey. VALS-typing populations of interest, such as customers or constituents, is the first step in a VALS approach to achieving strategic marketing and communication goals.

Using VALS provides clients with:

  • A fresh perspective by effectively “putting them inside the head” of their customers
  • Rich, customized, consumer profiles or personas
  • Distinctive communication styles of their best targets.

MY VALS

Your VALS™ Type
Primary Type: StriversSecondary Type: Makers

Your primary VALS type means that you are most like the Strivers consumer group. Your secondary type—the group you are next most like—is Makers.

Your primary VALS type represents your dominant approach to life. The secondary type represents a emphasis on the dominant approach.

Primary Motivation: Ideals, Achievement, and Self-Expression

The concept of primary motivation explains consumer attitudes and anticipates behavior. VALS includes three primary motivations that matter for understanding consumer behavior: ideals, achievement, and self-expression. Consumers who are primarily motivated by ideals are guided by knowledge and principles. Consumers who are primarily motivated by achievement look for products and services that demonstrate success to their peers. Consumers who are primarily motivated by self-expression desire social or physical activity, variety, and risk. These motivations provide the necessary basis for communication with the VALS types and for a variety of strategic applications.

Resources

A person’s tendency to consume goods and services extends beyond age, income, and education. Energy, self-confidence, intellectualism, novelty seeking, innovativeness, impulsiveness, leadership, and vanity play a critical role. These psychological traits in conjunction with key demographics determine an individual’s resources. Various levels of resources enhance or constrain a person’s expression of his or her primary motivation.

 I do strive to be the best person I can be and when I’m dabbling with different types of photography, I feel a sense of contentment because I’m doing what I love. My secondary group is Makers, and I can see where I would get this because I do try and make the best out of every day and I also make jewelry. If I put enough into these two hobbies, I can make something of it. #Patienceisavirtue

Citations: https://blog.depositphotos.com/how-to-use-photography-to-influence-consumer-behavior.html

Consumer Behavior Paragraph & Diagram

My thought process of homework and what motivates me is my self-conscious emotions of pride that my appeal was approved, yet I also feel guilty for not being able to put as much time into my homework as I had planned. I’m emotionally involved between this and my new job I just started and enjoy. My first two weeks I’ve proudly put overtime in. The outcome appraisal of my situation ended up working out for me because I wasn’t the only one behind apparently and got extra time to finish.  As I was creating my diagram, my thought process with self-actualization and the need for personal fulfillment is my future degree. The reason I’m going through this process is to increase my self-esteem and grow with a company that is proud to have me working with them. The feeling of belongingness and work family love is something I’ve yearned for over the years but haven’t found it, until now (I hope). Safety and job security are very important in the career field and it seems I’m in a good place for that. Physiologically I need this degree to move forward in my career and ultimately work from home.

Self-Actualization

The need for personal fulfillment.

Personal fulfillment is achievement of life goals which are important to an individual, in contrast to the goals of society, family and other collective obligations. Personal fulfillment is an ongoing journey for a human individual.

Esteem

The need to be recognized as a person of worth.

Safety & Security

Safety is the prevention of accidents. Security is the prevention of malicious activities by people.

Belongingness & Love

after physiological and safety needs have been fulfilled, the third level of human needs is social and involves feelings of belongingness. The need for interpersonal relationships motivates behavior.

Physiological

Things needed for basic survival. Anything physiological has to do with the body and its systems. 

Consumer Comprehension Concept and Essentially Inspired

Definition  the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning. Its influenced by external factors within the consumers environment.

It is important for marketers to study consumer behavior. It is important for them to know consumers as individual or groups opt for, purchase, consumer or dispose products and services and how they share their experience to satisfy their needs.

Example of a photo edit

For questions, or just want to look at my gallery

Facebook Analysis

Social Media Content Analysis/Audit

After ‘social listening’ on Facebook and Instagram, I learned why they really do hashtags. I thought it was just a trend, but turns out it really helps for brands, businesses and organizations to promote their services and/or products. Some people do it to be #trendy though too and I think that’s ok for the fun of it. This gave me a better idea of how I should promote my own hobby/business. I also learned that video posts seem to rank the highest in views, comments and sharing for a lot of smaller businesses who are local.

Pictures of food seems to be a trend. Whether its food you cooked/baked yourself or going to a restaurant. The art of food is a big deal. I, myself love food and usually do post a pic of my sushi when I go to #SushiPirate or #VFC (Viroqua Food Coop) because its always amazing there!

My suggestion to Buhi’s Content Marketing Manager is to start a trend when someone buys a bag from Buhi, they encourage the consumer to take a picture of the bag or a selfie with the bag and use hashtags or post a video and add a hashtag.

Buhi should brainstorm active ways to get their audience involved online and advertise that they will give away a prize at the end. This will engage their consumers and bring forth more sales too, possibly.

Some posts would work best if its in a timely manner such as holidays or depending on the time of the year whether its hiking weather or snow shoeing weather.

It’s important to know who your audience is. For instance, college students are a great target for bags and back packs. Also, moms who have purses and diaper bags to carry usually end up with more of a tote type bag for all their personal and baby items. Someone who travels a lot would benefits from several bags at once and typically luggage bags with wheels and handles are great and convenient.

I feel like using a picture of a video that is eye catching, such as the one below will help boost activity. As you can see, Jules is enjoying a beautiful day, looks like she’d going on a little adventure with her backpack. I’m guessing she has a camera and maybe some snacks. You can also see the number of likes and followers on this page.

I love this post. There’s a lot of likes, loves, and quite a few shares as well. I feel like from a photographer standpoint, this image is eye catching. I love the cat tail looking wild grass field, and you can tell there’s a little breeze going on too. Juli is obviously back packing, taking a journey in the outdoors to free herself with her awesome bag.

Events are important to promote and inform people of what is going on and what they can do to partake in festivities. This event sounds like something I’d go to if I lived closer. I’m kind of a sucker for things like this, exploring, walking and taking pics of whatever, I feel is unique and eye catching!

Discover DT LaX to Laugh and Relax – B

Discover DT LaX toLaugh and Relax

 Friday Night Fun!

Have you ever been in the situation where you’re at work all day on a Friday, can’t wait until 5 p.m., and you’re in the mood for a great laugh with food and drinks?

After you laughed your butt off, take a walk down Riverside Park or take a drive just over the Cass Street bridge to Pettibone Park!

  • Depending on the weather, I love to take a walk-through Riverside to process my thoughts and take in the river.
  • Sometimes I’ll take a book with me to relax or my journal so I can write my soul on paper.
  • I love to take pictures  of the lights that bounce off the river or wildlife that you’ll find lurking around or get creative and take abstract, macro or ‘just fun’ pictures as I like to call them.
  • Polar Plunge is an event La Crosse has every year to raise money for the Special Olympics

My son participated in the Polar Plunge last year IM Discover DT Lax PP Blog photo

  • Rotary Lights are also put on annually and is run by volunteers and donations from the community
  • Carriage rides
  • Granddad’s Bluff

Discover DT LaX to Laugh and Relax

Discover DT LaX toLaugh and Relax

 Friday Night Fun!

Have you ever been in the situation where you’re at work all day on a Friday, can’t wait until 5 p.m., and you’re in the mood for a great laugh with food and drinks?

After you laughed your ass off, then take a walk down Riverside Park or take a drive just over the Cass Street bridge to Pettibone Park!

  • Depending on the weather, I love to take a walk-through Riverside to process my thoughts and take in the river.
  • Sometimes I’ll take a book with me to relax or my journal so I can write my soul on paper.
  • I love to take pictures  of the lights that bounce off the river or wildlife that you’ll find lurking around or get creative and take abstract, macro or ‘just fun’ pictures as I like to call them.
  • Polar Plunge is an event La Crosse has every year to raise money for the Special Olympics

My son participated in the Polar Plunge last year IM Discover DT Lax PP Blog photo

The gallery was not found!
  • Rotary Lights are also put on annually and is run by volunteers and donations from the community
  • Carriage rides
  • Granddad’s Bluff

essentiallyInspiredphotography& Art Blog


There is more to life than….

…I want to say paycheck because it’s the truth, however, realistically we all need them. We all have to get a paycheck this day in age if we want to survive. What does it take to survive? The answer is different for different people. In my case, I’m a single, full-time working mother trying to make her goal of working from home happen. I want to be able to use my skills, interests and hobbies together to create beautiful art through photography, crafting and distributing/sharing Young Living.

You might ask what inspired me to start all this.

Several years ago, I was in my first (and hopefully my last) car accident. A friend and I were on our way to pick up my son when the driver of an oncoming vehicle hit us, sending us spinning to the other side of the road and facing the opposite direction. If it wasn’t for my friend’s quick thinking, things would have probably been worse. Thankfully, other than a sprained finger, we were ok but shaken up badly. Being in an accident can mentally scar you for life and have developed PTSD. After years of prescription use that wasn’t working and only giving me side effects, I decided to try a more natural approach. I enjoy learning about energies with crystals and the healing power of prayer, in fact, I get little ‘’geeked out’’ with it.

A few hobbies that help ease my anxieties is photography, crafting and of course my essential oils. There is something about using the sunrise or the golden hour to find the perfect picture, making something beautiful for someone and don’t forget the oils to help relax me! When I’m relaxed the ideas and work just flow. Basically, each picture taken, each piece of jewelry made has a story behind it.

My intent with my website is that I use my content marketing techniques of creating and distributing valuable, relevant and consistent content to spread and share love.

Here is a link about why I love Young Living specifically. https://www.youtube.com/watch?v=6yheQCOPxQM

Here’s a link that I can relate with and why I love photography and how I want to use it as my career someday, not just my hobby.https://www.youtube.com/watch?v=gJyFt6KGyAw


*proper grammar, spelling and clean talk is out the window in my blogs.

Elementor #52

Losing My Mind AND Personal Growth

Focus on the positive. Focus on the positive. Focus on the positive.

I feel like they’re trying to divert my focus to the positive in my life or else I might lose my mind LOL.

Let’s be real for a minute. What does ‘losing your mind’ really mean anyway? Google says, “Go crazy, lose one’s sanity, as in I thought she’d lost her mind when she said she was going ice-fishing, or That assignment is enough to make me lose my reason. The first expression dates from the late 1500s; the second employs reason in the sense of “unimpaired mental faculties,” a usage dating from the late 1300s.” To me it means you’ve lost your focus- I go through these periods of time where I feel so lost and not focused and I feel like there isn’t help. Call the doctor or counselor but they’re out of the office or booked solid. Great, now what? Find a friend, go for a walk, listen to music, yoga, meditate, and focus on the positive, focus on the positive, focus on the positive – like a mantra! Post stickies everywhere! Smudge your home, office, YOURSELF! Not sure what smudging is? Here’s an excellent video explaining what it does and how it can help move you to more positive energy. https://www.youtube.com/watch?v=wnt5GR7t964

One little thing can really throw my focus off. What to know what gets me out of a funk? My ‘tunage’, crafting and making jewelry using crystals and stones to help heal and create some calmness. Don’t forget to add some calming aroma using essential oils <3

The picture here makes the stone look light in color –

Goldstone is a protective warrior stone; the Goldstone crystal helps you get out of your head and back down to earth. This powerful grounding stone is a must-have for those moments when you feel overwhelmed by toxic emotions and negative thought patterns.

Let’s talk photography!

When I’m focused on taking a good shot and get one I love it keeps me motivated to take another and another, until I feel I’ve accomplished taking a picture people will see and say, “Wow, that’s amazing talent!” Peak times are early morning and sunsets (golden and blue hour), mid-day can be a little challenging getting the right light but with the knowledge of what settings to use on a camera it can be done.

This is Bridge 18 over the Kickapoo River on our Kickapoo Valley Reserve (http://kvr.state.wi.us/Home) and a path I enjoy walking and just taking it all in. I come here for peace and solitude.

I caught this sunset literally seconds before the sun set.

This was taken on top of the hill by the La Farge Dam. If you’re not familiar with the history of this, its pretty interesting! You can read about it here if you’d like > http://kvr.state.wi.us/About-Us/History/La-Farge-Dam-Project/

My point-

It’s ok to ‘lose your mind’ every now and again, everyone does it – just so we are safe about it, in which case please call for help or have someone do it for you (https://suicidepreventionlifeline.org/). It helps to redirect your attention in a positive direction. Sometimes when its warm I like to go outside with a good book and read, then go for a walk to take some shots. Go for a walk or go have coffee with a friend, create art, music, whatever your talent. Allowing yourself some self-care time is important for your health. Oh, and don’t forget to use some oils too! ; D

Starting Of New Life Quotes Emmy Van Deurzen☀ #fbpe Phd On | Namaste, Future And Doors – Quotes About Inspiration

https://www.google.com/search?tbm=isch&sa=1&ei=ygbKW-XbHMrGjwSBq5DQBw&q=namaste+quotes&oq=namaste&gs_l=img.1.3.0i67l2j0j0i67l3j0l2j0i67j0.120272.121926..127777…0.0..0.73.398.7……0….1..gws-wiz-img.nSsKY2uwPvo#imgrc=jPALyGsTQrSvnM: